MEDIA PLANNING

CAMPAIGN SET UP - ESTABLISHING & TESTING BULLETPROOF ORDERING LOGISTICS

Once we've determined the marketability of the product, it's time to set up the business end of your campaign. This is the infrastructure necessary for customers to place their orders and for these orders to get serviced. Tested and problem-free ordering systems are key to a successful campaign. 440 Group works with and manages only the best vendors in the industry for your direct response campaign.

There are five major order processing components:

• In-bound Telemarketing: Depending on the campaign needs, this vendor will be chosen and trained to take orders for your product. Unlike other agencies who us just one center, your calls will be placed into our exclusive "cloud teleservice" system where we distribute calls to many service centers truly maximizing your campaign success.

• Web Site Development & Hosting: Between 30% to 50% of your orders will be placed on the web. It is crucial that your website "funnel" customers into the shopping cart to create sales. Otherwise the impulse is gone and so is your customer!

• Fulfillment & Order Processing: This vendor will provide inventory warehousing, packing, shipping, and payment processing through your credit card merchant account and through checks and money orders.

• Credit Card Merchant Account: In order for your customers to pay by Visa, Mastercard, American Express and Discover, you will need to establish a Credit Card Merchant Account. A banking relationship with a credit card processor will need to be established and we will walk you through this process. Although a review of the marketing materials will be required, establishing a Credit Card Merchant Account will be fundamentally a credit decision by the processor. The merchant account contract is similar to a new bank line of credit.

• Customer Service Center: After a sale, your customers may have questions on their order or want answers on product usage. They may also want a refund or exchange. Excellent customer service and problem resolution is critical to profitability and the long-term success of your campaign and business. Also critical are “save the sale” techniques to convert a customer calling to place a return into a happy customer choosing to keep the product. 440 Group sets up then fully trains customer service personnel to insure your customers are all treated just like you would expect to be treated.

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