INITIAL IDEA OR PRODUCT EVALUATION

INITIAL IDEA OR PRODUCT EVALUATION

During the initial concept stage we will:

Determine the target market for your product

Determine the best marketing methods

Name and trademark your product

Create a Unique Selling Proposition (USP) for your product by carefully examining its
   unique selling points

Analyze all components of the product and the marketing campaign,
including all cost structures and estimated profit per sale.

One of the keys to success in a direct response offered product is making sure the product has as much mass market appeal as possible. Although media buys and ads can be purchased in specific markets and on targeted channels, direct response inevitably hits a wide audience. To illustrate the advantage of marketing products with broad market appeal, let’s look at two hypothetical direct response offered products.

Product #1 is FDA approved and guarantees the consumer will easily lose 20 pounds of body fat in two weeks. Assuming the product is combined with a good offer and a good commercial, the product has a high probability for success. A large segment of the television viewing audience would like a quick fix to lose 20 pounds – thus mass appeal.

Product #2 allows one to tan their cowboy boots in one “E-Z” step. Although a fine product, it simply does not have the same high potential for success. The target is limited to cowboy boot owners who have not yet tanned their boots, or to individuals planning a boot purchase in the near future. In all probability, this is a very limited audience.

The final piece of product development is ensuring that all legal issues are settled before introducing your product into the market. The 440 Group works with seasoned professionals who will walk you through this intricate process.

Whatever stage your project is in, there's no need to go it alone. We're here to help!