440 GROUP HELPS ADVANCE AMERICA’S SMALL BUSINESSES

Alexandria, VA – 440 Group, a full-service direct response agency, has been retained by Merchant Advisors, LLC to manage its short-form TV, radio and print direct response ad campaign. The 60-second spots, which began airing in October, highlight Merchant Advisors’ popular cash advance program, aimed at America’s small business owners. With 20 years of funding experience, Merchant Advisors lives up to its trademark as “America’s Small Business Funding Experts®.”

“We know there were many small business owners who could benefit from our funding services, but encapsulating what we do in 60 seconds can be challenging,” said Ken Reilly, CEO of Merchant Advisors. “Nick Cirmo and the 440 Group took the time to understand our business and the proof is in the final campaign. Response has been much better than expected.”

440 Group oversees all aspects of the campaign including creative platform, copywriting, production and backend campaign management.

Merchant Advisors is offering small businesses a very unique financial product known as a “Business Cash Advance.” Because it’s not a loan, it is very easy to qualify requiring no tax returns, closing costs, or personal guarantees.

440 Group is a full service direct response agency specializing. President Nick Cirmo has over 22 years of DR experience.

                                                                                         -END-