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HOW
IS
440 GROUP DIFFERENT FROM OTHER
MARKETING AGENCIES?
With over 20 years of success working hand-in-hand with idea
people
and businesses,
440 Group
provides the sound advice and vast
experience the marketer needs for
success in direct response. Unlike many direct response
agencies or "consultants", 440 Group's mission is not to make quick money on fees.
Instead, our purpose is to provide our clients with the highly valuable
agency services, professional consultation and proven advice that will
help
them build a profitable business. We're interested in establishing
long-term relationships with our clients and our success is based on
your
success.
The
Myth
of
the Mega Agencies
Unlike so-called "One-Stop-Shop" Mega
Agencies, 440 Group works with all major
vendors and venture investors in the direct response industry. This is a very
important
difference. The reason is because Mega Agencies
have a massive overhead and complete all functions in-house - whether or not they have the expertise
in-house!
This means that every service associated with your campaign will be
delegated to one of
their
employees. So what if they are a good campaign management company, an
average media buyer and a poor creative producer? Then these are the
service you receive: Good, Average, and Poor. "But it's all the services I need under
one roof!" Please get the shovel. What happens when their
senior level people are servicing
their largest accounts? That's
right - your campaign gets assigned to a
mid-level
or even junior employee under that one roof! With 440 Group, we work closely with and manage only the top
creative professionals in direct response. Whether we use one of our
highly experienced team members or manage outside assistance on your
behalf, with 440 Group only
senior-level professionals
work on your account. For example, instead of housing a costly
production studio with last year's technology, we contract our
production on a project-by-project basis with one of our
state-of-the-art partners. We provide all the important writing,
creative, management functions - these are the services that actually
create response - and you get amazing productions with huge
cost savings. This approach
to direct marketing is very unique within the industry and a major
factor in
the success enjoyed by our clients. And
because
we
work
with
clients
of
all
sizes,
our services are tailored to your needs.
Tried & True Marketing
Methods
440
Group does not try to
"blaze new trails" for our clients.
“What! Why?”, you may ask. “Doesn’t
440 Group want to be
known as the
state-of-the-art marketing trendsetter?” The answer is: Absolutely not. In the past 40 years
of direct marketing, distinct successful marketing formulas and
repeatable patterns have emerged. These tried and true methods apply to
any kind of direct marketing including television, print, radio, mail
and the internet. Through years of hands-on industry work and stellar
success for our clients, 440 Group
delivers exactly what you need – knowledge and experience to deliver
profit. 440 Group and its principles have
helped
hundreds of businesses to achieve
tremendous success through direct response
marketing - from Fortune 500
companies like Bloomberg
Radio and Eureka Vacuum to small businesses with an idea that ended up
generating millions like the Pure Sleep® Stop Snoring Unit.
Here is
what
one of our recent clients had to say:
"We needed a
direct marketing agency of the highest caliber. Nick Cirmo and his
agency 440 Group were strongly recommended to us by several of our U.S
associates. We knew that our international products would be popular
with U.S. consumers but needed help. 440 Group walked us through a
clear, step-by-step plan for success. Their thoroughness is very
impressive. The most impressive aspect of their help was their
foresight and knowledge of
the potential problems for a marketer like us. Simply put, we could not
have successfully launched and managed a U.S. campaign without 440
Group."
-
Michele Quinlan, VP Sales, Global Infomercial
Services, Inc, Chicago, IL
Here's a small sampling of the clients that 440 Group and its principles
have worked with:
•
Oak Lawn
Marketing (U.S. & Japan)
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• Total
Trimmer® All-In-One Lawn care
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| • LandRider®
Automatic Shifting Bicycle |
• Altero Skin
Care® by Genome Cosmetique |
• Batuka! Fitness®
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• Finally
Free® Home Headache Solution |
| • LearnitToday® Computer
Training Software |
• AURI Gold®
Auto Polish |
| • FirmaLift®
Facelift Without Surgery |
• WordSmart®
Vocabulary Builder with Alex Trebek
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| • PAAWS® Pet
Supplements |
• BioSlim®
Weight Loss |
• Smarty Ants®
Reading (By the Founder of LeapFrog®)
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• PureSleep®
Stop Snoring
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| • Brake-Tru®
Automotive Products |
• Smith & Wollensky Steaks To Go® |
| • AmeraBenefits® Discount Health Card |
• Pez® Candy |
| • Boston Beer
Company (Maker of Samuel Adams® Beer) |
• Simply
Music® 'Learn Piano in One Week' Program
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| • Family
Research Council (non-profit) |
• Exorex®
Psoriasis Medication |
| • Bloomberg
Radio |
• U.S.
GoldStop Cash For Gold
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| • Braun
Consumer Products |
• Eureka®
Vacuums |
| • NeoStrata
Exuviance® Skin Care |
• Big Kid
SecureDriveTM
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• National
Public Radio
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• Total Living
Network (TLN) Christian TV Network
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• Alliance For Marriage (non-profit)
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AND
HUNDREDS
MORE
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