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THE 440 GROUP BREATHES LIFE INTO DEAD SEA SKIN CARE
PRODUCTS
Alexandria, VA —
The 440 Group, a
full service direct response consultancy, has been selected to
manage the long-form direct response campaign for Beyond Product’s
line of Dead Sea skin care products. “The goal of this program is to
bring the ancient beauty secrets of the Dead Sea to every single
household,” said 440 Group
President Nick Cirmo. “What makes Beyond Product’s line so unique is
that it uses only highly effective magnesium-rich components found
from the deepest parts of the Dead Sea.”
“Beyond
Products has conducted extensive research into our entire line of
beauty creams and serums to determine the right formula for each
skin type,” said Beyond Product’s Representative Abraham Saban. “The
440 Group appreciates that
dedication to excellence, which is why I’m partnering with them on
this campaign.”
The
440 Group is a full service direct
response consultancy specializing in DRTV. They provide complete
agency services including campaign and media financing. President
Nick Cirmo has over 16 years DRTV experience.
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