CREATIVE AND PRODUCTION

CREATIVE AND PRODUCTION – USING PROVEN METHODS FOR MAXIMUM RESULTS

At the same time the order infrastructure is being put into place, we will begin production of your creative. 440 Group produces consistent winning creative in these areas:

• Infomercials. Also known as "Long-Form", "Program-Length Advertisements" and "28:30"
• 60s, 1:20s, and 3 minute spots. Also known as "Short-Form"
• Radio. Long and Short Form
• Print Advertising. For placement in all major and targeted magazines and newspapers
• Web Site Development. Sites that generate immediate orders are called "funnel sites" because they are specially design to drive or funnel the customer into a sale.

With 440 Group, we work closely with and manage only the top creative professionals in direct response. For example, instead of housing a costly production studio with last year's technology, we contract our production on a project-by-project basis with one of our state-of-the-art partners. We provide all the important writing, creative, management functions - these are the services that actually create response - and our clients get amazing productions with huge cost savings. This approach to direct marketing is very unique within the industry and a major factor in the success enjoyed by our clients.

We’ll work with you to develop a winning creative plan and produce advertising that gets the order. Creative and production is the most important and critical area in direct response. It's where many of the best laid plans break down. Your advertising is your only connection with the target customer and if your customer is not persuaded to respond, your campaign will fail. The best product with an amazing offer and stellar back-end (logistic infrastructure) means nothing if you don't drive response! With 440 Group, you’ll get advertising that drives response and creates sales.

Contact Us For A Free 30-Minute Consultation - Let Us Help You Succeed!