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Once
you’ve had success though any one method of direct response, the next
step is to bring your product into new markets. The 440
Group is
experienced in maximizing your idea’s potential revenue by offering your
product though one or more of the following:
Direct
Response Print – Many
different options are available for proven products such as per–inquiry
(PI) where you only pay for what sells.
Per–Inquiry
Radio – Many radio stations
will also work on a PI basis rather than being paid for the airtime. There
are also many underutilized opportunities in radio that the
440 Group has
used to maximize total sales.
List
Management – Your product
sales and inquiries will generate a customer list that also becomes a
source of income. The list can be placed and rented through a national
list management or additional products can be marketed to your list. YOU
will always own the list and you’ll always have the final say as to who
rents or uses your customer list.
Catalog
Syndication – Your product
may be placed and featured in multiple national catalogs that directly
relate to your target audience.
Internet
– Through various methods,
products can be made available on the World Wide Web. Consumers will have
the option of purchasing directly from a web site or by placing a
toll–free call to a live operator.
Home
Shopping Channels – Once your
product has reached sales in the $10,000 to $15,000 range, your product
may be offered to the television consumer via any of one the successful
home shopping channels. European shopping channels have also proven to be
very effective for our clients.
Out–Bound
Telemarketing – Many
out–bound telemarketers take a percentage of sales for their calling
efforts using a cost-per-order basis. This provides tremendous incentive
for them to produce sales and increase the overall sale amount by offering
cross-sells and upsells to the consumer.
Credit
Card Syndication – This type
of distribution includes the featuring the product on major credit cards,
gas cards (Sunoco, Amoco, Texaco, Exxon, etc.), bank cards (Mellon Bank
Visa, First USA MasterCard, Capital One, etc.) and on inserts in other
kinds of credit card monthly statements. This can be a highly cost
effective way of maximizing your total sales.
Retail
Distribution –
Many of the people who see your product on television, the internet or in
print will only buy the product if it’s available in a retail store
(Wal-Mart, K Mart, Target, etc). In fact, for every person who buys
directly, five to eight others will look for it in retail. The
440 Group
retains the services of top wholesale distributors who will place your
product for national (and international) retail distribution.
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