ADDITIONAL CHANNELS OF DISTRIBUTION

ADDITIONAL CHANNELS OF DISTRIBUTION - DIRECT RESPONSE AND BEYOND…

Once you’ve had success though any one method of direct response, the next step is to bring your product into new markets. The 440 Group is experienced in maximizing your idea’s potential revenue by offering your product though one or more of the following:

Direct Response Print – Many different options are available for proven products such as per–inquiry (PI) where you only pay for what sells.

Per–Inquiry Radio – Many radio stations will also work on a PI basis rather than being paid for the airtime. There are also many underutilized opportunities in radio that the 440 Group has used to maximize total sales.

List Management – Your product sales and inquiries will generate a customer list that also becomes a source of income. The list can be placed and rented through a national list management or additional products can be marketed to your list. YOU will always own the list and you’ll always have the final say as to who rents or uses your customer list.

Catalog Syndication – Your product may be placed and featured in multiple national catalogs that directly relate to your target audience.

Internet – Through various methods, products can be made available on the World Wide Web. Consumers will have the option of purchasing directly from a web site or by placing a toll–free call to a live operator.

Home Shopping Channels – Once your product has reached sales in the $10,000 to $15,000 range, your product may be offered to the television consumer via any of one the successful home shopping channels. European shopping channels have also proven to be very effective for our clients.

Out–Bound Telemarketing – Many out–bound telemarketers take a percentage of sales for their calling efforts using a cost-per-order basis. This provides tremendous incentive for them to produce sales and increase the overall sale amount by offering cross-sells and upsells to the consumer.

Credit Card Syndication – This type of distribution includes the featuring the product on major credit cards, gas cards (Sunoco, Amoco, Texaco, Exxon, etc.), bank cards (Mellon Bank Visa, First USA MasterCard, Capital One, etc.) and on inserts in other kinds of credit card monthly statements. This can be a highly cost effective way of maximizing your total sales.

Retail Distribution – Many of the people who see your product on television, the internet or in print will only buy the product if it’s available in a retail store (Wal-Mart, K Mart, Target, etc). In fact, for every person who buys directly, five to eight others will look for it in retail. The 440 Group retains the services of top wholesale distributors who will place your product for national (and international) retail distribution.

Whatever stage your project is in, there's no need to go it alone. We're here to help!