ABOUT THE 440 GROUP

ABOUT US

440 Group is a unique marketing firm whose sole purpose is to assist our clients in building profitable campaigns and businesses through direct response marketing. Our success depends on our client's success. We are the brains and management behind many of the top performing direct-to-consumer campaigns and provide the same high level of marketing expertise to Fortune 500 companies and start-ups alike. Matter of fact, we have taken many start-ups to millions of dollars in sales. We perform in all aspects of direct response, including television (infomercials and spots), radio, print and web.

After 22 years of experience, we know what does and doesn't work in the world of direct marketing. 440 Group believes that every successful direct marketing campaign must be approached with the target consumer in mind. It may sound strange, but it doesn't matter what you or I think! The perception of the customer is where the focus must be and is the absolute key to a successful direct response campaign. In order for your product to be successful, your advertising must result in an order from the target consumer - period. Will the target consumer find enough benefit in the offer to place an order? If not, then it’s back to the drawing board. Does your product provide a real solution to a problem the consumer may have? It must or you will not create a sale.

The Myth of the Mega Agencies

Unlike so-called "One-Stop-Shop" Mega Agencies, 440 Group works with all major vendors and venture investors in the direct response industry. This is a very important difference. The reason is because Mega Agencies have a massive overhead and complete all functions in-house - whether or not they have the expertise in-house! This means that every service associated with your campaign will be delegated to one of their employees. So what if they are a good campaign management company, an average media buyer and a poor creative producer? Then these are the service you receive: Good, Average, and Poor. "But it's all the services I need under one roof!" Please get the shovel. What happens when their senior level people are servicing their largest accounts? That's right - your campaign gets assigned to a mid-level or even junior employee under that one roof! With 440 Group, we work closely with and manage only the top creative professionals in direct response. Whether we use one of our highly experienced team members or manage outside assistance on your behalf, with 440 Group only senior-level professionals work on your account. For example, instead of housing a costly production studio with last year's technology, we contract our production on a project-by-project basis with one of our state-of-the-art partners. We provide all the important writing, creative, management functions - these are the services that actually create response - and you get amazing productions with huge cost savings. This approach to direct marketing is very unique within the industry and a major factor in the success enjoyed by our clients. And because we work with clients of all sizes, our services are tailored to your needs.

What is the Significance of "440" in 440 Group?

A well-run direct response marketing campaign is very much like a well-rehearsed orchestra. In the launch and management of a campaign, all aspects must be in "tune" or the endeavor will certainly fail. 440 Group's name derives from the perfect pitch of a note which is 440 HZ (or Hertz). Our job as an accredited and acclaimed marketing agency is to orchestrate success for our clients, and just as a conductor oversees that his musicians are performing at their peak, so too does the 440 Group conduct and manage your campaign.

President & Managing Owner Nick Cirmo (bio here) is one of the most respected and innovative people in U.S. and international direct marketing and a popular speaker on all subjects direct response. He and his team of experts are ready to assist you in every aspect of your direct marketing needs.

Contact Us For A Free 30-Minute Consultation - Let Us Help You Succeed!