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RELAX WITH STATION ONE'S NEW
EASY-TO-ASSEMBLE COMPUTER FURNITURE,
SAYS THE 440 GROUP
Alexandria, VA –Station 1 (Miami, Fl) has partnered with the
440 Group, a full service direct response consultancy, to produce a
long-form DRTV campaign for its Station 1 Computer Furniture.
Available in three attractive colors (Elegant Gray, Emerald Green
and Perfectly Purple) and four distinct designs (mobile computer
desk, printer station, file cabinet, and bookcase) all Station 1
Furniture can be assembled with no tools in under three minutes.
“Nick Cirmo and the 440 Group were hands-on with crafting the
infomercial and order processing systems,” says Moises Gilinski,
President of Station 1. “By joining their expertise in DRTV with our
experience in manufacturing and design, with God’s help we plan to
open up this exciting product category.”
Station 1 will test its long-form commercial on October 17th and
plans an early first quarter 2003 roll-out.
LiveOps Inbound will answer customer calls with Denise Magasich of
Response TV Network overseeing the media buying. Fulfillment will be
managed by Fosdick Fulfillment. The infomercial was co-produced by
the 440 Group and Higher Authority Productions.
The 440 Group is a full service direct response consultancy
specializing in DRTV. They provide complete services including
campaign financing. President Nick Cirmo has over 15 years DRTV
experience.
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