IN THE PRESS TOP NY MODELING

FOR IMMEDIATE RELEASE: December 11, 2006
CONTACT: Nick Cirmo, (703) 739-9472

440 GROUP UNVEILS “MODEL” PROGRAM
Top NYC Modeling Agency Owner Show Anyone How To Break In to Modeling

Alexandria, VA -- The 440 Group, a full service direct response consultancy, has been selected to oversee the long-form campaign for Modeling: The No-Nonsense Approach - A New York City Agency Owner Shows How All Types of People Can Find Success in Modeling and TV Commercials. Designed as a step-by-step video program to help anyone break into the modeling industry, the interview format show is hosted by 440 Group President Nick Cirmo. Former model and current Ikon New York Modeling Agency owner Cynthia Saldana co-hosts.

The package includes four DVDs (or VHS Home Videos), a study guide, an Agency Finder to find work in all 50 states, and an inspirational message CD from Ms. Saldana.

“This is the first time a major agency owner has offered to the public the right way for anyone to start in modeling and TV commercials,” says Mr. Cirmo. “Cynthia explains that the modeling and TV commercial industry are looking for people of all types and that there’s a huge shortage of real people. You don’t have to be runway material to become a very successful model.”

Airing will begin in January.

The 440 Group is a full service direct response consultancy specializing in DRTV. They provide complete services including campaign financing. President Nick Cirmo has over 17 years DRTV experience.

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