|
THE 440 GROUP BRINGS ELVIS BACK TO TV
Alexandria, VA -- The 440 Group, a full service direct
response consultancy, has been selected to manage the short-form
direct response campaign for Kingtinued, a two-disc CD featuring
award-winning Elvis Tribute Artist Doug Church singing the hits of
today “Elvis Style”. Featuring such modern tunes as “Livin' La Vida
Loca” and “Friends in Low Places,” Kingtinued appeals to a wide
range of musical tastes, but especially to the thousands of Elvis
fans around the globe who say, “I wish Elvis were here to sing
today's songs.”
“Kingtinued is a great companion piece to the highly successful
Elvis Greatest Hits Album released just this year,” said Kingtinued
President Christopher Sheehan. “Because of their experience in
short-form DRTV campaigns, I hired the 440 Group to write my spots
and also to manage the backend campaign. They are the ideal firm to
help me spread the word about Kingtinued.”
Kingtinued tested and rolled out in March 2002 to coincide with the
25th anniversary of Elvis' death. It’s second round of creative will
rolled out October 20th.
LiveOps Inbound will answer customer calls while media buying and
fulfillment will be handled in-house.
The 440 Group is a full service direct response consultancy
specializing in DRTV. They provide complete services including
campaign financing. President Nick Cirmo has over 15 years DRTV
experience.
-END-
 |
|